A PRACTICAL AI RECIPE

Build a reusable one-page brand guide

Turn a short brand brief into practical voice rules, a visual direction, and reusable campaign prompts.

Beginner~40 min, estimated4 stepsNo sign-up needed

THE FINISH LINE

What you will make

A one-page brand guide and three reusable content prompts.

Before you start

A short business and audience brief
Existing approved colours, fonts, and logo if available
An AI assistant and your design or document editor

Tools and cost: A normal document or free design template is enough. Canva's dedicated Brand Kit is an optional paid-plan feature.

MAKE IT YOURS

Start with your brief

Your details fill the prompts below. Start with the example, or add your own information.

Your brief stays on this page until you copy or download it. Refreshing clears it. Use information you are comfortable pasting into your chosen AI tool.

Fill in all 3 fields, or choose “Use example”, to enable prompt copying.

ONE STEP AT A TIME

Follow the recipe

0/4 complete

Use one conversation in your writing assistant. Review each result before continuing; later prompts build on your approved choices.

Clarify the brand promise

Use the actual business brief. Select a promise the business can support, and remove vague adjectives that do not influence a writing or design decision.

YOUR PROMPT

Use this brand brief:
[Add Brand brief above]
Existing choices: [Add Existing brand choices above]
First use: [Add First use above]

Draft a one-sentence audience definition, a practical brand promise, three voice traits, and three things the brand should avoid saying. Treat these as proposals for review. Do not invent credentials, environmental claims, market leadership, or a company history.

The proposed promise and voice match the actual business.

Make the voice actionable

Continue after choosing the voice traits. Rewrite the examples until a teammate could use the rules without asking what 'on brand' means.

YOUR PROMPT

Turn the chosen voice traits above into a compact writing guide. For each trait give: a concrete rule, a sample phrase that fits, and a phrase to avoid with a reason. Write one product-page sentence and one short social caption in this voice. Use only the facts from the brand brief and label any fictional example.

The voice guide includes usable rules and clear examples.

Define a simple visual direction

Retain existing approved assets. Put the proposed guide into a normal document or Canva design. A paid Brand Kit is optional; a one-page document is enough to share the decisions.

YOUR PROMPT

Create a visual-direction brief that respects these approved choices:
[Add Existing brand choices above]
Brand: [Add Brand brief above]
First use: [Add First use above]

Describe colour roles, typography characteristics, imagery, layout spacing, and what to avoid. Separate existing decisions from proposed ones. If suggesting a font, mark availability and licensing as items to verify. Do not invent a logo or claim that contrast has been measured. Include a checklist for checking readability and accessible colour contrast.

Approved assets are preserved and proposed choices are clearly identified.

Create prompts you can reuse

Save the approved voice and visual rules with the three prompts. Try each prompt on a real task and revise the guide wherever the result feels inconsistent.

YOUR PROMPT

Using the approved brand guide above, create three reusable prompts for [Add First use above]: one product introduction, one educational post, and one campaign concept. Each prompt must include the voice rules, required source facts, expected output format, and clearly named input placeholders. Require the assistant to flag missing facts instead of inventing claims. Finish with a one-page brand-guide outline.

I have a shareable guide and three prompts with explicit inputs.

SEE THE SHAPE OF A RESULT

An illustrative example

Fictional brand: Harbor homeware, with a calm and practical voice and an existing navy, warm-white, and muted-green palette.

Voice rule: Explain the everyday use before adding an adjective. Fits: “A 350 ml ceramic mug for your daily coffee.” Avoid: “The world's most luxurious mug.” The brief does not support that claim. Colour roles: Warm white for backgrounds, navy for body text, muted green for limited accents. Check actual contrast for each text/background pairing. Reusable prompt opening: “Write a short product introduction in a calm, useful voice. Product facts: [insert verified facts]. Start with its practical use. Do not invent materials, benefits, reviews, or certifications.”

This editorial example shows the intended format. It is not a recorded test of a particular tool; your result will vary.

If the result misses the mark

The guide is full of abstract adjectives.

Pair every voice or design principle with a usable example and a concrete rule.

New colours overwrite an established identity.

Mark proposed ideas separately and keep approved assets until a deliberate change is made.

Turn a product brief into a content kit

Create a product description, a photo shot list, and three launch captions from one reliable product brief.

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Turn one article into a week of social content

Extract the useful ideas from an article and shape five distinct posts with matching visual briefs.

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What you will make

Before you start

Start with your brief

Follow the recipe

Clarify the brand promise

Make the voice actionable

Define a simple visual direction

Create prompts you can reuse

An illustrative example

If the result misses the mark

The guide is full of abstract adjectives.

New colours overwrite an established identity.

Further reading

Keep creating

Turn a product brief into a content kit

Turn one article into a week of social content