A PRACTICAL AI RECIPE

Turn a product brief into a content kit

Create a product description, a photo shot list, and three launch captions from one reliable product brief.

Beginner~35 min, estimated4 stepsNo sign-up needed

THE FINISH LINE

What you will make

A product description, three photo concepts, and three social captions.

Before you start

Verified product specifications and care instructions
A clear product photo you own, if making visuals
An AI writing assistant and a design editor

Tools and cost: Use your existing writing assistant. Image generation and premium design assets may require a paid plan.

MAKE IT YOURS

Start with your brief

Your details fill the prompts below. Start with the example, or add your own information.

Your brief stays on this page until you copy or download it. Refreshing clears it. Use information you are comfortable pasting into your chosen AI tool.

Fill in all 3 fields, or choose “Use example”, to enable prompt copying.

ONE STEP AT A TIME

Follow the recipe

0/4 complete

Use one conversation in your writing assistant. Review each result before continuing; later prompts build on your approved choices.

Separate facts from assumptions

Paste the prompt into your writing assistant. Check its fact table against your real product information. Resolve any important gaps before continuing.

YOUR PROMPT

Act as a careful product editor. Use only these product facts:
[Add Product facts above]
Audience: [Add Who is it for? above]
Brand voice: [Add Brand voice above]

Return a table with: confirmed fact, possible customer benefit, and whether that benefit needs evidence. List missing details separately. Do not invent certifications, reviews, materials, safety claims, discounts, or performance claims. Ask up to three essential questions if the facts are insufficient.

Every product claim is supported by my source information.

Write the product page

Continue in the same conversation after correcting the facts. Keep the result in a document so you can compare it with the original brief.

YOUR PROMPT

Using the corrected facts above, write a product title, a 60–90 word description, four factual bullets, and one calm call to action.
Audience: [Add Who is it for? above]
Voice: [Add Brand voice above]
Keep benefits proportionate to the evidence. Do not add availability, prices, guarantees, discounts, or reviews. End with a short claim-check table that maps each factual statement to its source.

The description is clear, factual, and ready for an editor to approve.

Plan three honest product visuals

Use this shot list to photograph the real product or brief a designer. If using AI-assisted visuals, compare every result with the real product and reject altered features. Assemble the approved images in Canva or your usual editor.

YOUR PROMPT

Create three visual concepts for this exact product:
[Add Product facts above]
Audience: [Add Who is it for? above]
Voice: [Add Brand voice above]

For each concept provide: purpose, camera angle, lighting, background, props, space for optional headline text, and a plain-language image prompt. Include one clean catalogue shot, one believable lifestyle shot, and one detail shot. Preserve the actual product shape, colour, label, scale, and quantity. Do not imply unsupported functionality. Describe these as concepts, not completed photographs.

The approved visuals match the real item and do not imply unverified features.

Finish the launch kit

Review the captions, pair them with the chosen visuals, and save everything together. Publish only after a final factual and visual check.

YOUR PROMPT

Using the approved product copy and visual concepts above, write three distinct launch captions: an introduction, a detail-focused post, and a gentle reminder.
Audience: [Add Who is it for? above]
Voice: [Add Brand voice above]
Keep each under 70 words, include one clear next step, and avoid invented scarcity or customer testimonials. Return a table with caption, matching visual, and call to action.

I have one approved description, three visual briefs, and three captions.

SEE THE SHAPE OF A RESULT

An illustrative example

Fictional example: Harbor Mug, a 350 ml ceramic mug with a matte sand glaze. Dishwasher safe; no verified microwave claim.

Title: Harbor Mug — 350 ml Ceramic Mug Description excerpt: Make room for a quiet coffee break. Harbor Mug pairs a matte sand glaze with a simple ceramic shape for your everyday table. Its 350 ml capacity leaves space for your usual coffee or tea, and it can go in the dishwasher after use. Sold individually. Visual direction: A real mug on a pale wooden table in soft window light; keep its colour and shape unchanged. Caption: A small pause in a busy day. Meet Harbor Mug, our 350 ml ceramic mug in matte sand. Explore the details in our shop.

This editorial example shows the intended format. It is not a recorded test of a particular tool; your result will vary.

If the result misses the mark

The copy invents product benefits.

Return to the fact table and ask the assistant to remove every unsupported statement.

AI imagery changes the product.

Use a real photograph or retain the product layer and edit only its surroundings in an appropriate editor.

Build a reusable one-page brand guide

Turn a short brand brief into practical voice rules, a visual direction, and reusable campaign prompts.

Beginner · 4 stepsOpen recipe

Content~25 min

Turn one article into a week of social content

Extract the useful ideas from an article and shape five distinct posts with matching visual briefs.

Beginner · 4 stepsOpen recipe

What you will make

Before you start

Start with your brief

Follow the recipe

Separate facts from assumptions

Write the product page

Plan three honest product visuals

Finish the launch kit

An illustrative example

If the result misses the mark

The copy invents product benefits.

AI imagery changes the product.

Further reading

Keep creating

Build a reusable one-page brand guide

Turn one article into a week of social content